The emergence of China's "king of cashmere" : breaking foreign monopolies and now worth $15.5 billion
Cashmere is considered as "fiber gem" and "fiber Queen" due to its rare production (only 0.2% of the total output of animal fiber in the world) and excellent quality.
Up to now, the world's cashmere producers are mainly China, Mongolia, Iran, India, Afghanistan and Turkey, among which China's output accounts for about 50-60% of the world's total output, mainly from Inner Mongolia, Xinjiang and other places.
According to the statistics and forecast of QYR (Hengzhou Priz), the sales of the global cashmere clothing market will reach 3 billion US dollars in 2021, and it is expected to reach 3.9 billion US dollars in 2028, with a compound annual growth rate of 3.9%. The Chinese market has changed rapidly in the past few years, with its market share rising
So, when it comes to the field of China's best cashmere products, which enterprise will we think of? Today, xiaobian will take you to know ordos Group, a top cashmere products enterprise rooted in Ordos, Inner Mongolia, China.
It is understood that Ordos Group was founded in 1979. After years of development, it has expanded from a single cashmere industry to coal, electricity, metallurgy, chemical industry, energy and other major fields, creating two leading industries of cashmere industry and circular economy industry. At present, the group owns the top cashmere brand "1436", and "ERDOS", "ERDOS 1980", "BLUE ERDOS", ERDOS KIDS and other five cashmere brands.
And standing behind this excellent enterprise, is a born in Inner Mongolia Baotou billionaire - Wang Linxiang.
According to the hurun Research Institute, the latest release of the 2021 Hengchang Burn Fang hurun Rich List, Wang Linxiang with 15.5 billion yuan of wealth, ranked the first Inner Mongolia Baotou region rich.
Encyclopedia information shows: Wang Linxiang, born in Baotou, Inner Mongolia in December 1951, senior economist, the current chairman of the Board of Directors of Ordos Group. Due to his great contributions to social development over the years, Wang was also selected as one of the 100 Outstanding Private Entrepreneurs in the 40 Years of Reform and Opening up by the United Front Work Department of the CPC Central Committee and the All-China Federation of Industry and Commerce.
Mr Wang's wealth now comes mainly from ordos, which is already listed. Data show that as of the close of Trading on January 13, 2022 Beijing time, Ordos's total market value was 33.871 billion yuan.
Self-made, Wang Linxiang's legendary life experience
Wang Linxiang was born in an ordinary rural family in Baotou. In 1970, wang Linxiang entered yimeng Wool Factory at the age of 17, which was his first contact with cashmere products.
ang Linxiang is a positive person. He started from the bottom of the factory and kept learning new skills during this period, gradually growing from a worker to the factory management.
At that time, due to backward production technology and other reasons, domestic high-end cashmere products were almost monopolized by companies from the United States and Britain before 1990, and they also monopolized the domestic cashmere market for nearly a hundred years.
Until 1979, Wang Linxiang began to take up the post of cashmere factory director, the enterprise under his leadership began to rise.
From the bottom of the promotion step by step, let Wang Linxiang have a deep understanding of the real thoughts of employees at each level. In order to motivate the employees efficiently, Wang Linxiang broke the system of the enterprise, and formulated strict reward and punishment measures, and the vitality of the enterprise took on a new look.
In addition, Wang Linxiang also established ordos brand in accordance with the trend of The Times, and ensured the high quality of each product through continuous technological innovation. Ordos was quickly accepted by the domestic and foreign markets due to its high cost performance.
In 1995, Ordos Group was officially awarded the title of "King of Chinese Cashmere Products" by National Bureau of Statistics and China Technology Progress Evaluation Center.
According to the company's latest financial data, ordos in the first three quarters of 2021 operating revenue of 24.232 billion yuan, a year-on-year increase of 53.84%; The net profit attributable to the owner of the parent company was 3.712 billion yuan, up 289.01% year on year, and the performance continued to improve.
